marketing intermediaries

marketing intermediaries
Firms that help a company to promote, sell, and distribute its products to final buyers. They include middlemen, wholesalers, retailers, distribution firms, marketing-service agencies, and financial intermediaries.

Big dictionary of business and management. 2014.

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  • Marketing Intermediaries — ⇡ Absatzmittler …   Lexikon der Economics

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… …   Wikipedia

  • Marketing mix for product software — The marketing mix for product software parallels the notion of marketing mix for general products and is likewise composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some… …   Wikipedia

  • marketing operation — An issue of shares to raise cash. For example, offer for subscription, offer for sale, intermediaries offer, placing or rights issue. Note that an introduction is not a marketing operation as it does not involve the issue of shares. Dresdner… …   Financial and business terms

  • Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… …   Wikipedia

  • Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Financial Intermediaries, Managers and Brokers Regulatory Association — FIMBRA A former Self Regulating Organization that regulated organizations marketing and managing securities, unit trusts, and unit linked life assurance policies, as well as independent financial advisers. Most of its business was transferred to… …   Accounting dictionary

  • Absatzmittler — Marketing Intermediaries; rechtlich und wirtschaftlich selbstständige Absatzorgane, die als Elemente der Absatzkanals bzw. des ⇡ indirekten Vertriebs von Lieferanten Produkte kaufen und ohne wesentliche Be oder Verarbeitung (⇡ Manipulation) oder… …   Lexikon der Economics

  • Market environment — The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of… …   Wikipedia

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